Why SMEs must optimise on a Website
Every small business must have a website. The only exception to this rule are neighborhood kiosks, hawkers and businesses which survive on walk in customers. 1. The first reason why you must have website is, what else do you have? Lets face it, your business is small, you have no assets, cash is scarce, then at least have one thing. A website: Period. 2. The second reason is the mere fact that a website is the cheapest way to advertise your products to the largest audience possible. The whole world. So cheap is this task that any small business can afford to match the largest organizations in the world in direct competition because online marketing is far cheaper and a little money can take you very far if you know where to put it. 3. The third reason is a website will come with a domain. If you invest wisely you will also have your own company email address. With that tool, you can start the process of cheap communication. ‘Cheap’ is the key word. Instead of expensive phone call...