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Thursday, October 9, 2008

Internet Marketing

I really thought i need to begin a blog where i can contribute to various topics that are IT related and what a better way to begin with my favourite topic online marketing. One way small business can survive on a shoe string marketing budget is to use the internet to expose their presence to the online community. This is very similar to traditional marketing methods however it cost much less and you are able to reach larger audience as compared to the traditional method. Some initial steps are. 1. Register a domain: There is nothing as cheap as registering you business online by buying a domain name you are good to go. 2. Get an email address with the domain you have registered. I come accros many business that seem to have a domain registered by they still use free email services. You need to show your client that you are serious, you happen to be chasing a 5000$ in orders but investing less than 10$ (ksh 500) per month on paid email is an uphill task who is going to take you seriously? 3. Get a simple website for starters this will be your 24 hour brochure where you can direct people to anytime. Whenever you give out you business card it is the first thing people check before they even call you. 4. finally check your mail. If you going to have an email address please use it otherwise why did you get it in the first place.

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