When I first went online try my hand on online marketing I thought it would be a peace of cake. In fact I thought it would generate leads immediately. I thus embarked very excitedly did everything I could do under the sun to increase the hits to the website I was optimizing, form advertising on Google, search engine optimization, site monitoring to link exchanges and joined any social networking website etc i found. This increased my hits considerably in-fact they even went as high as 300 per day, but as the year came to a close I realized that whether the site got hits or not the result was the same. I was not selling, all those hits were useless. The next year I decided to take a break on all online marketing and advertising and let the website just sit. There was no activity for about 6 months the hits went down to about 20-30 per day and somewhere out of the blue I made two sales from one person on separate days but the same month. This got me thinking in terms of where did this sales come from. And from a little research I realized that this was due to the search engine optimization. It then dawned on me that I had to prepare an online marketing campaign. and not just trying by blundering around and trying to get numerous hits. In-fact I realized that I had rather not burn my pay per click budget on useless hits but retain it and carefully target how I was advertising in short it is better to get 10 hits per month and one sale than 10,000 hits and no sale/conversion which is what i was doing my first year.
Important Lessons Learnt on Online Marketing
1. It is a slow and tedious process, very time consuming, but inexpensive compared to traditional methods.
2. It must be carefully planned.
3. A combination of methods/ avenues for lead generation is better than one method.
4. Results are long term.
5. It is easier and less costly to work with your current customers.
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